Here are 12 gifts Starbucks Rewards has given to the retail industry.ġ. Thanks to that wealth of insights, Starbucks has been able to expand the card into a business-within-a-business, and it influences all of retail. No two snowflakes are alike, and neither are Starbucks members and the data they share. They featured white snowflakes and came in red holiday sleeves.
14, 2001, to coincide with the holiday season. Starbucks’ first reloadable cards launched nationwide on Nov. 12 Holiday Gifts, To Retail From Starbucks
The Starbucks Card, which has evolved into Starbucks Rewards, is entering its 20th holiday period. Tis the season to recognize these contributions. This is because the size, channel options, frequency of use and captured data derived from Starbucks Rewards inform industry-changing practices that other retailers can learn from and adopt with less risk.
Starbucks Rewards, with nearly 20 million members, also benefits retailers, even those that compete for the same consumer dollar. Even when it steals market share, the Starbucks loyalty program rewards more than its customers.
